I have a new product. How do I make sure that my food label complies with the relevant regulations?
When you prepare your food or beverage product label, you need to make sure that it conveys your brand positioning messages, whilst also complying with applicable food and other regulations. At Cogito, we have developed a system to help you understand how the food regulations apply and, at the same time, to help you think through how you want to communicate with your customers.
We start this process by offering you our Confidentiality Agreement. Then we will gather specific information from you about your product, ingredients, packaging and the claims that you wish to make on your label. We'll summarise the label requirements for you in a checklist format, which covers all areas of the food labelling regulations. Where the label complies, it gets a tick. Where it doesn't, it gets a cross with a note as to why it doesn't comply and what you need to change. Sometimes there are "grey areas", which may be open to interpretation. Where we come across these, we'll identify them for you so that you can decide whether you want to take further advice.