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Importing food and beverage products

Avoid costly mistakes ... do your homework first!

Cogito Food & Beverage - Importing Food Products
If you are importing food for sale into NZ, you must comply with NZ laws, including the Food Act 2014, the Australia New Zealand Food Standards Code and other relevant legislation, such as NZ Food Standards and the Fair Trading Act.

A new ministry – the Ministry of Primary Industries (MPI) – was formed in 2012 from the merger of the Ministry of Agriculture and Forestry, the Ministry of Fisheries and the New Zealand Food Safety Authority. This also includes leadership of NZ’s Biosecurity function. Some progress has been made towards streamlining the activities of the various MPI functions, but importing requirements are nevertheless still administered across a number of different units, including MPI Food Safety, MPI Plant Imports, MPI Biosecurity, and the NZ Customs Service.

Navigating the requirements of the various agencies can be confusing. To help you get started, we've prepared a checklist which highlights some of the key issues you need to consider ...
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New rules for nutrition and health claims

The ground has shifted and you need to act now!

Cogito Food & Beverage - Health & Nutrition Claims
You may already be aware of the new rules about nutrition and health claims made under the Australia New Zealand Food Standards Code. But are you aware that this is not all that matters? 

Under the ANZFSC, a new Standard to regulate nutrition content claims and health claims on food labels and in advertisements became law on 18 January 2013. Food businesses had three years to make changes to ensure they are following the new rules, which means all your stockthroughout the full supply chain must now be 100% compliant. 

But wait, there's more. The Fair Trading Act is relevant here too. This Act includes provisions that directly impact the claims you can make about the health or nutritional benefits of your products. You must be able to substantiate your claims. And claims that are 'literally true' cannot be made, if they are misleading!
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phn +64 21 280 6585
address Unit E, 4 William Pickering Drive
Rosedale, Auckland 0632, New Zealand