Developing the right formulation is not just about making a product that looks and tastes great - although of course that's important. It also requires careful balancing of many factors, including:
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Meeting any constraints in your brief about ingredients (e.g. natural vs. artificial, preservatives, allergens). |
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Formulating the product to meet the marketing, nutrition and health claims you wish to make on your label. |
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Complying with the regulatory restraints that apply to your product (e.g. under the ANZ Food Standards Code). |
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Meeting your target food costs. |
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Matching the formulation with the right production process and packaging option. |
We will help you to understand the trade-off decisions you will need to make, to navigate all these elements for your product.
